Why should you invest in your corporate brand?

Corporate brand is fundamental to the success of an organisation.

It is built upon a foundation of values and culture and is driven by a mission and vision. This needs to be reflected across all mediums, elevating the brand message and creating consistency. The notion of brand is often centred around marketing and product brands. However, in recent years, the importance of a strong corporate brand has been recognised. 

A corporate brand has the potential to make or break an organisation. How do you know whether your corporate brand is working for you? Can you identify if it’s time for you to re-brand? 

Our guide introduces you to corporate branding, gives you some key identifiers of acknowledging when it is time for change and provides practical models to aid you in doing so.

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