Services
Printed annual report, Corporate Website, Investor Presentation, Brand
Disciplines
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Consultancy
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Creative
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Brand strategy
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Brand development
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The challenge
Futura Medical sought to define and articulate their brand position.
We looked to create a concise brand strategy that represents how Futura Medical develops their innovative product portfolio to late stage, and then teams with major partners. This was alongside restating their positioning as an innovative R&D company.
We wanted to create a framework to ensure the hierarchy of communication doesn’t result in a product brand emerging. The brand strategy and identity looked to create perceptions of expertise, market dynamics, and the positive impact and value they create for patients, shareholders and employees.
Our approach
We facilitated multiple workshops with the leadership team, and formed a new brand strategy to ensure Futura Medical’s corporate brand communicated as an organisational brand instead of a product brand.
The visual roll-out aligns with the repositioning of Futura Medical as a pharmaceutical company developing a portfolio of innovative products based on their proprietary technology.
The outcome
The renewed group brand identity is instantly recognisable, dynamic and exciting, reflecting the organisation’s position as a modern pharmaceutical company focused on research and development.
Our work included:
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Brand style guide, including restated purpose, vision, mission, USP and values
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Website
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Social media templates
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Annual report
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Investor presentations
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Internal PowerPoint templates
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Head Office signage
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Head Office stationery.