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The challenge
In 2023, MJ Gleeson, a distinguished entity in the house building and land promotion sectors, faced significant market volatility. Operating through its two arms – Gleeson Homes, who construct affordable homes in the North of England and the Midlands, and Gleeson Land, who promote residential development land in the South of England – the company encountered numerous challenges. The housing market experienced fluctuating demand and economic uncertainties, making it essential for MJ Gleeson to navigate these short-term challenges while reinforcing their long-term market fundamentals. Addressing stakeholder expectations, maintaining transparency and building trust were crucial in sustaining business growth during this turbulent period.
Our approach
To tackle these challenges, MJ Gleeson focused on deepening stakeholder engagement and reinforcing their core values. The annual report’s market review section was revamped to provide a comprehensive overview of trends and long-term opportunities, emphasising industry-leading market analysis and integrating sustainability elements. Stakeholder engagement was prominently featured in the report, detailing how feedback informed strategic decisions and operations, highlighting the importance of stakeholder relationships in sustaining business growth. The report also introduced sustainability pillars – Communities, People and Environment – referencing the UN SDGs.
The outcome
MJ Gleeson’s strategic and innovative approaches in 2023 yielded significant results. The comprehensive market analysis reinforced the resilience of the housing sector’s fundamentals, strengthening shareholder confidence and reinforcing MJ Gleeson’s market leadership. Enhanced stakeholder engagement led to stronger relationships and a better understanding of stakeholder needs and expectations, improving the company’s responsiveness to market conditions. The clear articulation of sustainability efforts and targets positioned MJ Gleeson as a responsible and forward-thinking company. Transparent reporting on sustainability progress demonstrated the company’s commitment to continuous improvement and integrity.