Volex

Services

Printed annual report, Investor presentation, Brand

Disciplines

Consultancy
Creative
Brand development
Brand strategy

Go to

Approach

The challenge

With the vast expansion and diversification of Volex, we were asked to bring clarity, engagement and unity to the group brand that would support future growth aspirations.

Since 2015, Volex has become a profitable, expanding and acquisitive business. The Group has acquired six businesses since 2018 and, through its ownership of GTK, is now manufacturing in the UK again after a decade gap. Volex now operates across 21 countries, with over 6,400 colleagues working across 18 sites.

Acquisitions returned to become a central piece of their growth story. In 2020, Volex renamed their Cable Assemblies division to become Integrated Manufacturing Services, to better reflect their expanding capabilities. Power Products became the new name for their Power Cords business as their product selection continues to grow.

Our approach

We provided a renewed brand strategy and visual system followed by brand-led communication tools, which were designed to create unity and understanding of Volex’s proposition, aspirations and the importance of its people, which would resonate across all territories.

We continue to support Volex with their global brand and communications.

The outcome

The roll-out of communications from the renewed brand provides an engaging experience of Volex’s technologies and operational practices that would set them apart from their competitors and celebrate their approach.

Our work included: